The Oslo Center

The Oslo Center is an independent non-profit organization working in democratization and democratic governance to promote democratic practices through bolstering political and governmental institutions.

We partnered here to find a new direction in what a new “greener” design, image and impact stories could do for putting a more human face to reporting and other brand assets.

A new look and feel for showing the warmer side of a scandinavian ngo

The Oslo Center had opened a new chapter in their evolution. A lot of new organizational changes eventually led to reflecting more on who the organization is, what image they project, and what face they put on the impact work they do.

Starting with the bare minimum of a new brand identity (only logo, colors + typeface), our task here was to take those elements and turn that into a new interpretation and look for how TOC’s brand + story is expressed. To put a more human face on their impact and translate how the reach of what they do in the real world can come to life in their 2d world of printed assets, communications and reports.

The opportunity here was to use these public facing materials to express the storytelling, emotion and intention of the great work they do at home and in other parts of the world. We wanted to balance the humility of Scandinavian sensibilities with a warmer and more emotional (design) face on the work they do and a new accessibility to the more personal impact stories they tell.

Services

Brand Identity/Communication
Print Design, Identity Design, Annual Report

In addition to the visual branding/design, we worked as well as a partner and consultant in helping to transform the contents and storytelling of what a report can be.
To put a human story to the annual report and position it towards a more personal account of their impact storytelling.

besides promoting democratic governance,
TOC works as well in promoting more “Green democracy”.
so in the spirit of expressing a brand’s beliefs + values in every moment,
these printed materials were a great opportunity to manifest this new brand direction
and bring those beliefs to life.

The idea is really so simple.
the reports that are printed, are done in a sustainable way.

- uncoated, Recycled paper from sustainable managed forests
- More environmentally friendly printing methods
- and Print only what’s absolutely necessary when digital isn’t an option

initial style explorations