Having the right logo is like getting into a vip room without an invitation. If it looks like you belong, nobody going to second guess that you don’t.

The fun part of an identity project (color) can also be the most subjective. But In this case it was pretty clear where the source and destination needed to be. 4Walls does impactful work to help protect watersheds for cleaner oceans and beaches. So much of their work comes back to water and environment that it only seems right to reflect the pacific roots from where it all started. Interestingly enough, their use of recycled glass and plastic bottles as building materials falls so perfectly within that same blue/green spectrum. But that’s all laid out in a simplified, easy to read style guide for anyone to understand.

he fun part of an identity project (color) can also be the most subjective. But In this case it was pretty clear where the source and destination needed to be. 4Walls does impactful work to help protect watersheds for cleaner oceans and beaches. So much of their work comes back to water and environment that it only seems right to reflect the pacific roots from where it all started. Interestingly enough, their use of recycled glass and plastic bottles as building materials falls so perfectly within that same blue/green spectrum. But that’s all laid out in a simplified, easy to read style guide for anyone to understand.